Our Story

Jenna Davison and Family | Owner of CURRENT LABEL | Swimwear Collection for Kids

CURRENT LABEL, a minimal, modern, and monochrome swimwear & beachwear collection made for babies, toddlers, kids and now their mamas too! Our first Mama + Mini suits are available now.

Jenna Davison | Founder & Owner | CURRENT LABEL | CURRENT Kids Swimwear & BeachwearDesigner Jenna Davison has three beautiful muses who inspired her to launch the collection: Ryan Sea, Reef Clayton, and Rowan Cruz. After working in the fashion industry for the past twelve years, Jenna decided it was time to chase her own dream. CURRENT is for the boho babes, little rocker dudes, and all the other fierce, fashion-forward wild ones.

The line is designed with a minimalist approach and a monochromatic touch. Everything is made in Los Angeles, and we do our best to support local businesses with our manufacturing and production.

In addition to our own collection, we have also thoughtfully selected brands to partner with for our curated shop. All items offered were carefully chosen and we hope you love them as much as we do. *Our curated selection comes from all over the world. Country of origin is noted in the product descriptions.

Be sure to follow us on Instagram @currentlabel for all the latest news + collections, and more!